illy × Bianco
Food & Experience Partnership · illy Café Bahrain

The food that belongs with your coffee — in about fourteen minutes.

A briefing prepared for illy Café Bahrain, Future Foods and Almoayed Investments: the opportunity, the three-tier model, each tier in turn, the signature menu, the network it opens up, the revenue it generates and illy's share of it, how it scales, who carries what, and how quality stays under illy's control — closing with the ask. Every figure on screen is spoken in the audio, timestamped and synchronised. Best with sound on.

13:57 runtime · full transcript available throughout
illy × Bianco
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Private Briefing · illy Café Bahrain · Future Foods · Almoayed Investments

Assalamu Alaikum.

A three-tier food & experience partnership between illy and Bianco.

Runtime

Fourteen minutes.

The Opening

Not a supplier pitch — an invitation.

Bianco is proposing to become illy's food partner across the Kingdom — inside your own cafés, on menus you don't yet reach, and at events where your coffee has never been poured.

Today's agenda

Opportunity, model, tiers, menu, network, revenue, scale, structure, quality — then the ask.

The opportunity The three-tier model Tier one · café Tier two · wholesale Tier three · events Signature menu The network Revenue & share How it scales Who carries what Quality & control The ask
A note on the numbers

Every figure on screen is spoken here.

This is a preliminary submission; a full information memorandum follows.

01 · The Opportunity

“Buy any coffee, get any croissant free.”

illy Bahrain's own best-selling delivery item, today.

01 · The Opportunity

Food is being used to move coffee, not to earn on its own account.

01 · The Opportunity
BD 1.9bnBahrain tourist spending, 2024 · up 23% in two years

An entire category — food, next to world-class coffee — is being given away inside that growth.

01 · The Opportunity
Not a share of existing revenue — a line that doesn't exist yet

There's no cannibalisation question to answer, because coffee revenue is explicitly excluded and stays entirely with illy.

02 · The Three-Tier Model

Bianco owns the food category. illy takes 20% of everything it earns.

02 · The Three-Tier Model
3
Tiers
1
Kitchen
1
Flat revenue share
02 · The Three-Tier Model
Tier one — the café food programme, inside illy's own doors
Café
Tier two — the boutique wholesale menu, travelling with every kilo of beans
Wholesale
Tier three — illy Events, every occasion where illy's name can be on the coffee
Events
02 · The Three-Tier Model
Tier one — the credibility tier. It proves the food in illy's own cafés
Tier two — the scale tier. It monetises relationships illy & Future Foods already hold
Tier three — the visibility tier. It can start earning immediately
03 · Tier One — The Café Food Programme

The entire food category, inside every illy café — recipe to display cabinet.

Your coffee identity stays untouched.

03 · Tier One — Basis

Seven doors on the current estate.

City Centre Bahrain Courtyard, Riffa Boulevard 1890, Seef Sayacorp Tower Gravity Village Kanoo Station Airport unit Future Foods counters
03 · Tier One

The croissant stops being a giveaway.

It becomes a product with a price, a story, and a reason to visit at three in the afternoon — not only at nine in the morning.

03 · Tier One
One partner, one standard, one invoice — in place of food from multiple suppliers
A single production kitchen — in place of quality that varies outlet to outlet
Bianco manages replenishment and carries the waste
The core range rotates — three signature items refreshed every quarter, four launches a year
03 · Tier One — Revenue to illy
20% of gross food revenue

Rung through illy's own tills, on agreed settlement terms. Coffee and beverage revenue stays entirely illy's, exactly as it is today.

03 · Tier One — Annual Revenue
BHD 322,000Tier-one revenue
·
BHD 64,000to illy, at 20%
04 · Tier Two — The Boutique Wholesale Menu
~140
Hotels in Bahrain
24,000+
Hotel rooms
39 +12
Five-star, with 12 more in the pipeline

Every one of them buys coffee from somebody. Very few buy it for the bean alone.

04 · Tier Two

Every kilo of beans now travels with a bespoke dessert & pastry list.

Produced and certified by Bianco, listed on that venue's own menu — wherever Future Foods sells illy beans: hotels, restaurants, lounges, offices, clubs.

04 · Tier Two — Why This Wins Accounts
Changes the conversation — from a commodity input to a food-and-beverage programme
Defends the account — a chef who built a dessert menu around Bianco's supply doesn't switch coffee brands over a price list
Opens closed doors — the dessert programme becomes the way into accounts committed to another coffee brand
04 · Tier Two — Basis

Twelve HORECA accounts supplied.

Bean revenue stays 100% illy's; Bianco asks 20% of the menu revenue, on top, for no additional commercial effort from your team.

04 · Tier Two — Annual Revenue
BHD 261,000Tier-two revenue
·
BHD 52,000to illy
05 · Tier Three — illy Events

No café. No shelf space. A full events business.

Not a coffee-break business — weddings, exhibitions, conferences, government functions, Ramadan majlis and private gatherings.

05 · Tier Three
~400wedding guests a night, in season, every month

A live illy espresso & dessert station, staffed and stocked by Bianco, sold per head.

05 · Tier Three
The cheapest marketing illy has

Every service is a live tasting of illy espresso in front of executives, ministers, procurement heads and hotel managers — sampling that earns revenue instead of consuming a marketing budget.

05 · Tier Three — Basis

The full events calendar.

Weddings Corporate coffee breaks Conference & exhibition Private & social Ramadan
05 · Tier Three — Annual Revenue
BHD 296,000Tier-three revenue
·
BHD 59,000to illy
06 · Event Packages

Six packages, priced per head.

Built to sit inside an existing event budget, not compete with the venue's own catering sheet.

06 · Event Packages
Il Matrimonio — the wedding station
BHD 4.500 / guest
Il Break — the corporate standard
BHD 6.500 / delegate
Il Break Grande — conference & exhibition
BHD 8.500 / delegate
06 · Event Packages
Il Break Reale — VVIP, government & board
BHD 12.000 / delegate
Il Salotto — private & social
BHD 6.500 / guest
Il Break Ramadan — iftar & ghabga, priced below the hotel band
BHD 9.000 / delegate
07 · The Signature Menu

Built around espresso as an ingredient.

Bianco creations developed for illy, priced against Bahrain's premium café market — designed to sit above the current menu without cannibalising it.

07 · Signature Menu
Bianco tiramisu, cocoa and espresso

Tiramisù Trieste

Savoiardi soaked in illy espresso, mascarpone cremoso, cocoa
BHD 3.400
07 · Signature Menu
Bianco dessert in a glass

Affogato Bianco

Fior di latte gelato, drowned at the table in fresh illy espresso — assembled in front of the guest
BHD 3.200
07 · Signature Menu
Bianco plated dessert

Cremoso al Caffè

Espresso crémeux, salted caramel, hazelnut praline — the plated tier for hotel dessert menus
BHD 3.600
07 · Signature Menu
Bianco date dessert

Khanezi & Caffè

Bahraini Khanezi date, tahini, cardamom, illy espresso ganache — the item that makes this menu belong in Bahrain
BHD 3.400
07 · Signature Menu
Bianco croissant

Cornetto Sfogliato al Caffè

The morning-volume item that replaces the giveaway croissant
BHD 2.400
Bianco biscotto-style cookie

Cantuccio del Barista

Espresso-almond biscotto, on every saucer — or bundled straight into the cup
BHD 0.600
07 · Signature Menu

Plus a contractual quarterly rotation.

Three slots refreshed every quarter — Ramadan & Eid, National Day, summer, F1 weekend — with illy tasting sign-off before each launch.

08 · The Network

Today, illy's presence beyond its own cafés is a single property.

Tiers two and three open the rest of the Kingdom without illy signing one additional lease or fitting out one additional counter.

08 · The Network — The Addressable Market
~140
Hotels
24,000+
Rooms
39
Five-star properties
+12
Five-star, in the pipeline

Every one serves coffee at breakfast, in banqueting, in room service, in its lounges. Every one runs conferences and events.

09 · Revenue & illy's Share
Tier one — the café food programme
BHD 322,000
Tier two — the boutique wholesale menu
BHD 261,000
Tier three — illy Events
BHD 296,000
09 · Revenue — Total Programme
BHD 879,000annual programme revenue
09 · Revenue — illy's Share
BHD 176,000a year to illy, at a flat 20% — BHD 112,000 of it from tiers that need no illy café
09 · Revenue & illy's Share
Not a reallocation — a new line

The coffee line is untouched, and stays entirely illy's. This is a new revenue line, on a category illy currently gives away.

10 · How It Scales

Four states of the world.

The variables are the number of illy doors, the number of wholesale accounts opened, and the density of the events calendar — nothing else changes.

10 · How It Scales
ScenarioDoors / accountsTotal revenueTo illy at 20%
Conservative5 / 4BHD 450,000BHD 90,000
Base case7 / 12BHD 879,000BHD 176,000
Growth10 / 22BHD 1.40MBHD 279,000
Full network14 / 38BHD 2.12MBHD 424,000

Even the conservative case — a deliberately cautious footprint — still delivers BHD 90,000 a year to illy, from a category that currently contributes nothing.

11 · Who Carries What

illy & Future Foods provide the brand, the venue, and the relationships.

11 · Who Carries What — Commitment Required From illy
None.No capital, no headcount, no inventory exposure, no minimum purchase obligation
11 · Who Carries What — Bianco Provides & Funds
12 · Quality & Control

A brand of illy's standing can't delegate a category without controlling it.

12 · Quality & Control — Approval Rights
Every recipe approved by illy before launch
Every retail price approved by illy
Every name, label and presentation approved by illy
Quarterly rotation submitted on a fixed calendar for tasting & sign-off
illy may remove any item from the range at any time
12 · Quality & Control — Certification
MOH-licensed HACCP ISO-22000 Halal-certified Batch traceability Managed cold chain
12 · Quality & Control — Reporting
12 · Quality & Control — On Naming
Every item carries a Bianco mark

No approval from Trieste is required. Should illy wish to extend any part of the range under the illy name, Bianco will prepare, fund and manage that submission separately — nothing here depends on that approval being granted.

The Ask

Not asking illy to test a croissant.

We're asking illy to appoint a food partner for the Kingdom, and let the three tiers switch on in the order that suits your operation. Bianco funds every part of it.

The Ask
  1. Appoint Bianco as illy Bahrain's food partner

    A term sheet across all three tiers at a flat 20% of revenue, with approval rights, reporting and audit written in from day one.

The Ask
  1. Roll out the café food programme across the estate

    Phased to your operational calendar, not ours.

The Ask
  1. Open the wholesale accounts together

    Future Foods introduces; Bianco produces, certifies, delivers and services.

The Ask
  1. Switch on illy Events immediately

    This tier needs nothing from illy but permission to place the name on the station — it can be earning inside the current season.

The Ask

What we'd like from this meeting

Your data, and a decision in principle — outlet transaction volumes, current food mix, and the HORECA account list you'd want a dessert programme placed into. Every number here is our own estimate, made from the outside; we'd far rather build the case on yours.

The Ask

What illy is being asked to risk

Its standards, and nothing else. No capital, no headcount, no inventory, no minimum volume. Every recipe, price and presentation is illy's to approve, and any item is illy's to remove.

Closing
Thank you. A full information memorandum follows.

Full Transcript

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